alexander wang + waterproof jeans

we all know of the comfortably chic designer Alexander Wang, but not many of us know about Storm Denim Technology, a finish for denim fabrics (including jeans) that pretty much makes them storm-proof -- they provide "water-repellency, protection from the cold and damp, and breathability." sounds ideal for the man who works outside a lot or the girl who's always on the go. Wang debuted his line of Storm Denim-treated jeans during NYFW and they'll be available in Barney's this fall. check out his demonstration in this Nylon tv video, also featuring his model muse Erin Wasson:


8 comments:

Unknown said...

awesome blog
the post of out magazine so funny
haha
well i gotta go!
to inks
if you could help me...
you'll understand when you enter to my blog.
kisses from argentina

terren said...

ahh so cool! those seem like they would be very handy on rainy days.

aschlee said...

Nice! Water resistant jeans, uh I so want them, but how do you wash them lol j/k.

Aisha said...

I loved Alexander's collection and Wasson is really cool :)

waterproof jeans? sounds amazing!

nice site

robert d said...
This comment has been removed by a blog administrator.
geri hirsch said...

i adore alexander wang!! water proof jeans are def. clever.

Anonymous said...
This comment has been removed by a blog administrator.
Wendy said...

Its so cool!